Why Facebook Boosting is not as effective as Facebook Ads
Facebook Boosted Post vs Ad? Facebook boosting is a feature that allows users to pay to have their posts or pages shown to a larger audience. While it may seem like a quick and easy way to reach more people, it is not as effective as an ad for several reasons.
First, boosting is limited to the users who are already following your page or who have interacted with your content in the past. While this may seem like a targeted audience, it is not as effective as using the Facebook Ads Manager to target specific demographics, interests, and behaviors.
Second, the reach of a boosted post is limited to the number of people who have liked or commented on your page. This means that even if you boost a post, it may not reach as many people as an ad because ads can be shown to a much larger audience.
Third, boosting a post does not provide the same level of analytics and tracking as an ad. With an ad, you can see how many people saw it, how many clicked on it, and even how many made a purchase or took some other desired action. Boosting a post does not offer this level of tracking and optimization.
Overall, while boosting may seem like an easy way to reach more people on Facebook, it is not as effective as an ad due to its limited reach, targeting, and analytics. If you want to reach a larger audience and track the success of your efforts, it is better to use Facebook Ads Manager to create and run an ad campaign.