Facebook Ads vs Facebook Posts

Facebook Posts

Facebook posts are updates that users share on their personal or business page. These updates can include text, photos, videos, and links, and can be shared with a user’s entire network or with specific groups of people. Posts can be made by individuals or businesses and can be used to share personal updates, news, events, and promotions. What most users don’t realise is that posts DO NOT reach all your followers. Facebook only shows your post to around 10% of your friends or followers. 

One of the main differences between Facebook posts and ads is that posts are only visible to a user’s network of friends and followers. This means that posts have a more limited reach compared to ads, which can be targeted to specific audiences. Posts also do not have any paid promotion options, so they rely on users sharing or interacting with the content in order for it to be seen by a larger audience.

Facebook Ads

Facebook ads, on the other hand, are paid promotions that are shown to users based on their interests, demographics, and location. Businesses and organizations can create ads to promote their products or services, and can choose to target specific audiences based on a variety of factors.

Unlike Facebook posts, ads are not limited to a user’s network of friends and followers. Instead, they are shown to users based on the targeting criteria set by the advertiser. This allows businesses to reach a larger audience and get more visibility for their products or services.

Another key difference between Facebook posts and ads is the level of control and customization that businesses have. With ads, businesses can choose the placements, formats, and budget for their campaigns, and can track the performance of their ads in real-time. This allows businesses to fine-tune their campaigns and maximize their return on investment.

In conclusion,

While both Facebook posts and ads are ways to share content on the platform, they have several key differences.

Posts are updates shared by users and are only visible to a user’s network of friends and followers

Ads are paid promotions that can be targeted to specific audiences and have more customization and tracking options.