© Trendmedia Marketing(Pty) Ltd 2023
Don’t be misled by social media and friends telling to its easy to run an eCommerce store. IT’s NOT. There is no difference from a brick and mortar store except, the brick and mortar of course. All the other systems need to be in place from product development, stock keeping, merchandising and sales to marketing and customer relations.
Most eCommerce websites fail because the above is overlooked and people think that once the website is up it will generate sales. This is further from the truth.