BUSINESS BOOST BLUEPRINT
Empower a One-Person Marketing Team
brand logistics Course
Take Control
GRAPHIC DESIGN | WEB DESIGN | CORPORATE BRANDING | SOCIAL MEDIA | CLIENT RETENTION
This course has everything you need if you are .....
a business owner
spend more time in your business
TRAIN AN INTERN TO MANAGE ALL YOUR MARKETING, FROM WEB DESIGN TO CORPORATE BRANDING & SOCIAL MEDIA.
An Entrepreneur
Take control of your online footprint
MASTER YOUR MARKETING
This Course is designed in order of the BRAND CREATION process from initial logo creation, signage manufacture, establishing a professional online footprint to running basic, effective marketing campaigns and client retargeting.
IN THIS COURSE YOU WILL LEARN TO:
CREATE A BRAND BIBLE
Design a business logo and learn how to apply it across various media from print to digital.
Skillset:
Corporate Branding / Graphic design
DESIGN A BANNER
Design and manufacture corporate branding from banners and signs to corporate clothing and gifts.
Skillset:
Graphic design / Printing / Signage Manufacture
SET UP HOSTING
Domain registration, set up and configuring of hosting and email accounts creation.
Skillset:
IT / Web Server Configuration
BUILD A WEBSITE
Create a database, install wordpress and design a professional website & Shopping Cart
Skillset:
Web Design / Graphic Design / Copywriting / Digital Marketing / SEO
SET UP SOCIAL MEDIA
Set up Facebook Business Manager, create a page and design engaging adverts and posts.
Skillset:
Social Media / Graphic Design / Content Creation
RETAIN CLIENTS
Learn the process of client retention building client lists and creating bulk emailing campaigns
Skillset:
Sale Management / Client Relations / Lead Generation
COURSE CURRICULUM
2 DAYS: 9am -3pm
INTRODUCTION
- Introduction to Brand Logistics
- The Sales Funnel
- Tools
- Review
CORPORATE BRANDING
- Introduction to Corporate Branding?
- Choosing and Designing a Logo
- Creating a Corporate Identity Document (CI Document or Brand Bible)
- Setting Up For Print
- Products and their Applications
- Choosing a Manufacturer
- Review
WEB DESIGN
- Introduction
- Your online footprint
- Website Builders?
- What you need
- Registering a domain
- Setting up a hosting account
- CPanel overview
- Creating Emails
- Installing WordPress
- Building your website
- SEO
- Publishing your site
- Review
SOCIAL MEDIA
- Overview
- Setting up your Facebook page
- Setting up Facebook Business Manager
- Social Media Planners
- Scheduling posts
- Setting up your Facebook pixel
- Creating Ads
- Reading Metrics
- Review
CLIENT RETENTION
- Overview
- Client Lists
- Bulk Emailing
- Setting up your bulk emailing platform
- Metrics and reports
- Remarketing
- Review
COURSE OVERVIEW
- Setting up your business
- Marketing
- Open source and free tools
Protecting and Certifying Your Course:
To safeguard your course, candidates must complete a test. Once completed, they will be recognized as an authentic candidate and receive a unique number along with a certificate of completion. This can be verified via email from our Trendmedia offices, ensuring that your content is protected from unauthorized users.
why buy this course?
Spend More time in your business and not on your business
Reduce the cost of employing Multiple Skill sets.
Own Your Success: Take Control with Cost-Effective In-House Marketing
TRAIN ONE PERSON IN YOUR COMPANY TO DO YOUR MARKETING
The only skill they need is computer literacy. You could even train your receptionist.
Meet your Mentor
With over 15 years of expertise in Web Development, Digital Marketing, and Corporate Branding, Clyde Louw has led projects for the Qatar Olympic Committee and managed branding for the 2010 Soccer World Cup.
As the owner of a successful Digital Marketing Agency, Clyde prioritizes client assurance and satisfaction, adhering to the motto “We don’t sell websites, we sell peace of mind.” His commitment is evident in delivering comprehensive solutions to a diverse local and international clientele.
Clyde Louw
Throughout my 15-year tenure spearheading marketing initiatives for various corporations, a recurring challenge surfaces: the intricate web of skills required for an effective marketing strategy.
From printing and graphic design to web development, hosting, and cybersecurity, the list of essential competencies is extensive.
Each facet, including SEO, social media management, content creation, funnel building, and email marketing, demands distinct expertise. Alignment with the company’s mission and vision is imperative, harmonizing seamlessly with the sales team.
Whether managed in-house or outsourced, the accumulation of these diverse skill sets inevitably translates into a substantial financial investment, underscoring the complex nature and costliness of comprehensive marketing endeavors.
“You’ve got to start with the CUSTOMER EXPERIENCE and work back to toward the technology”
-Steve Jobs-
Frequently Asked Questions
In-house marketing empowers your business with internal expertise, reducing costs and fostering a deeper understanding of your unique brand and industry.
Through the optimization of personnel expenditures, which involves consolidating various skill sets into a streamlined workforce, potential savings exceeding 90% of the initial costs can be realized.
The course is universal to all businesses. Specific needs are addressed onsite during the course.
The course is structured for efficiency. Expect your staff member to acquire practical skills and implement them within days, delivering rapid results.
We offer free online post-training support for 6 month, thereafter a retainer is optional.
THIS COURSE IS CURRENTLY OFFERED ON-SITE & VIA ZOOM ONLY.
An online version will be available soon
COURSE PRICE
KZN-LOCAL
Westville 20km Radius-
PRINTED COURSE MATERIAL
-
PERSONAL INTERACTION
-
CERTIFICATE
-
POST COURSE SUPPORT
KZN-OUTER
Westville + 20km Radius-
AS PER KZN LOCAL
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First 20km Free
-
Therafter R 5/km
-
Requirements:
- Option 1: Boadroom with TV / PC that will facilitate a slide presentation.
- Option 2: Office with sizable table that will accommodate a 32″ TV screen (Supplied).